Monday, January 17, 2011

Point Sublime - book + print set


Tomorrow, March 10th, my dad and I will present the first portion of the proceeds which we have collected to date through the Point Sublime project.

With the help of Melissa, the "patient navigator" at the Ironwood Cancer and Research Center, we have decided to give the money to the American Cancer Society Cancer Resource Center at the Ironwood Center (Ironwood CRC) and the local American Cancer Society's "Road to Recovery" program. The Road to Recovery program will help patients get to and from their cancer appointments.

For a book about a scary, yet rewarding road-trip, it seems fitting to help people get to where they need to be.

The books and prints are still available, and this is just the first of several installments which will follow as the checks are rolling in, so please don't think it is too late. We will keep donating the money for each one sold.

This is the print image, 30x36 cm, C-Print.

Im not holding any punches when it comes to promoting this little booklet and print set.

All proceeds go to the research of prostate cancer, which hit close to home last year. To celebrate its remission, I have put together this little book and print set of photographs made by my father at Point Sublime on the north rim of the Grand Canyon in 1984.

Point Sublime.

In the summer of 1984 my father drove his Ford F250 alone into Point Sublime, a remote overlook at the North Rim of the Grand Canyon. His only objective was to photograph a sunset. A long, dangerous trip by any standard, these were the days before cell-phones and GPS and even he now admits it was fool-hardy. These photographs became stock-imagery for the river-rafting slide shows we produced over 30 years in the Grand Canyon. On a visit to Arizona last summer I began sorting through thousands of slides, deciding what to scan, what to archive and what to throw out. When I came upon a sheet titled “Sublime”, it wasn’t the sunsets that interested me, but the photographs he never showed me; his truck stuck in the mud, the lonely road, a spooked deer in the woods. I know he will say different, but if you have met my father, you will agree that below his rough outer-surface is a romantic renaissance man. An otherwise practical man, he was inspired to narrate his journey to watch the sun go down. I smile to think of him out there, cursing to no end, trudging away from his truck to compose that picture of his truck in the mud, capturing the spirit of the whole mess. The sunset simply being the excuse to go.

Andrew Phelps, 2011.

It is only available as a Book and Print set.

55,- Euro includes shipping within Europe.
68,- USD includes shipping within the US.
(US orders will be shipped in March)

The set is in an edition of 300, which isn't exactly low, but you aren't buying this for its rarity, but for a good cause! 100% of the proceeds go to the research of prostate cancer. In the summer of 2011 I will personally hand a check over to the research department and technicians who have treated my father for the last 2 years.

To order, please send me an email: mail(at)


  1. Lovely thought Andrew.....Beautiful imagery execution and presentation. Brings back wonderful memories of the past and makes you think about how sometimes you are not able to see what is right in front of your eyes.....

  2. This is an inspiring project Andrew. I love the layout, every page looks like we're looking through a window.